Direct Response Order Fulfillment

Direct Response TV's One-Stop-Shop Solution

Datapak knows that Direct Response Marketers have unique needs. Whether you are a start-up company or a well-established brand, you can be confident that our "one-stop-shop" approach will fulfill those needs and exceed your expectations. You can be confident in Datapak's more than 20 years of direct response order fulfillment and marketing experience - having managed hundreds of multi-million dollar direct response TV campaigns - and know that you can focus on what you do best while we take care of the rest.

Contact us today to find out how we can help with your DRTV campaign!

Direct Response Order Fulfillment & Distribution

End-to-End Fulfillment

At Datapak, we believe that order fulfillment is much more than just "pick, pack and ship". It is the understanding of the big picture of your direct response campaign and how every component of the order fulfillment process impacts the customer's experience with your brand and your bottom line. When you trust your order fulfillment needs to Datapak, we reward you with an ease of mind that only the best technology and over 20 years of direct response fulfillment experience can bring. And if that isn't enough, you can have added confidence in knowing that Datapak has the following certifications: PCI Level 1 Compliance; SAS 70 II for data compliance; and is FDA registered.

We Deliver:

  • Inventory Management
  • Optimized Distribution Management
  • Pick and Pack Order Fulfillment
  • Production Assembly / Kit Building
  • Custom Packaging
  • Continuity Order Management Programs
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Customer Service

Total Care Services

At Datapak, we treat every customer as your most important asset. Just as you are passionate about acquiring new customers, we are passionate about ensuring that you keep them! When your customers have questions, we have the answers... fast, reliable, accurate answers that keep your customers happy and convert their questions into your sales. In fact, last year alone our Customer Service Team generated nearly $10 million in incremental sales for our clients.

First Class Customer Service:

  • 200+ seat Contact Centers in Michigan
  • Multi-lingual Support
  • State-of-the-Art Equipment
  • On-site & Off-site Monitoring Options
  • Save-the-sale Scripts and Training
  • Up-sell & Cross-sell Maximization
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Account Management

One-on-One, Total Partner Approach

With decades of experience and a team of Direct Response (DRTV) specialists, Datapak gives you unparalleled support through every phase of your campaign. Our team of highly trained professionals will work closely with you to manage every aspect of your account, from set-up and marketing to continuity and up-sells and everything in-between. Your success is our success.

Our Services:

  • Consulting
  • Campaign Launch
  • Tracking
  • Testing
  • On-the-Fly Adjustments
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Merchant Banking

Free Flow Banking

Enjoy the freedom to accept virtually any form of payment for your DRTV orders, the control to easily monitor and access the funds gathered, and the confidence of PCI Level One Compliance security levels. From single-pay and multi-pay options to complex subscription plans that require automated charges, Datapak will fulfill your banking needs.

We Feature:

  • Fully Customized Banking
  • Complete Integration with your Merchant Account
  • Direct Deposit with Next Day & Same Day Options
  • Every Type of Payment Processing Available
  • Multi-pay Collection and Protection
  • Account Reconciliation

Datapak can also facilitate increased efficiencies through its sister company, Forward Information Technologies (FORWARD). FORWARD - a banking solutions company offering merchant services and bank card processing to its clients - makes it possible for Datapak clients' orders to be processed at a much faster pace. In addition to the convenience of being a "one-stop-shop" and the flexibility it provides to Datapak clients, FORWARD's lower costs positively impact its clients' bottom line.

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Reporting & Analytics

All-in-One Analytics

When it comes to your direct response campaign data, Datapak has a one-track mind - provide you with the knowledge you need to grow your business! Datapak's proprietary online campaign reporting system - Dataview - analyzes your campaign in real time. Whether it is sales and order trends, inventory forecasting, marketing insights or fulfillment activity, you can access your campaign activity any time and any place. For added insight and intelligence, Datapak will analyze your direct response campaign data and identify incremental sales and profitability opportunities.

Our Services:

  • Online Campaign Reporting System - Dataview
  • Best Customer Analysis
  • Pro Forma and Profit and Loss Analysis
  • Database Appending & Reporting Services
  • Custom Analysis
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Internet Services

Proprietary Programming Solutions

Why settle for a cookie-cutter approach when it comes to your presence on the Internet? Datapak's vast knowledge of the direct response industry and order fulfillment coupled with its technological expertise will give you a completely customized Web design coupled with full information tracking. With marketing consultants and Web programmers on staff, Datapak gives you the full power of the Web for your direct response campaign. For added security, all partner Web sites that are managed by Datapak are Thawte SSL certified.

We Offer:

  • Web Design and Development
  • Web Programming
  • Advanced Shopping Cart Technology Tied Directly To Our Order Fulfillment System
  • Web Hosting
  • Consumer Tracking Analytics
  • Custom Solutions
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Direct Response Marketing & Creative

One Goal: Help You Sell More!

Our award winning team of marketing and creative experts will work closely with you to develop the right strategy, message and look for your campaign and target audience. Whether it is helping you capture new customers, up sell them into a continuity program or develop a long-term loyalty marketing program, Datapak will keep your advertising and sales looking great.

Capabilities:

  • Marketing Strategy, Planning and Management
  • Brand Development and Management
  • Loyalty Marketing
  • E-mail Marketing and Customer Surveys
  • Search Engine Marketing
  • Infomercials
  • Print Advertising
  • Contests, Coupons and Events
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Manufacturing on Demand

Datapak offers direct response media businesses the added convenience of On Demand DVD/CD duplication - a process that creates customer-ordered media as they order it. Datapak's Manufacturing On Demand services allows you to save money on inventory and warehousing of lower volume items while still permitting the customer to order it - on demand.

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